The main objectives of the integrated MCH services of the Association are to:
1. Lower birth rate in the service area.
2. Lower infant mortality.
3. Lower maternal mortality.
4. Increase contraceptive prevalence rate in married couples, who are in the reproductive age.
5. Lower crude death rate.
6. Train Traditional Birth Attendants (Dias).
7. Help in Birth and Death registration with the governmental authorities.
8. Create awareness about clean drinking water and sanitation.
9. Advocate HIV/AIDS/SDI Prevention measures.
10. Bring behavior change and Capacity building in different Health Areas.
11. Promote personal and environmental hygiene.
12. Take initiatives for the empowerment of females through improving their educational and living standards by imparting vocational and IT training.


An elected Executive Committee formulates policies and administers the affairs of MCWAP, on voluntary basis. The members of the executive committee come from various subject disciplines, qualifications and back grounds. They are mostly senior ex- bureaucrats, doctors, businessmen, academia as well as from other private sector stakeholders. Their varied experience, devotion, and commitment to give their time and expertise to the cause of serving the needy and the poor are valuable asset for the MCWAP.

Financial Sustainability

Besides the availability of thousands of hours of free volunteer expertise, the other most important factor for the sustainability of MCWAPs welfare program is the availability of adequate funds.

Currently the organization depends on donations received from philanthropists as well as income from Seal sales. However, the funds generated from these sources are inadequate.

Fortunately, after construction of the MCH House, its ground and first floor were rented out. This has helped in attaining some degree of financial sustainability which has enabled the organization to continue its MCH services at a minimal level.
Another small source of financial support is the token service charges. The clients pay a very small fixed fee. This token fee does not meet the cost of services and medicines provided to the patients. However, it encourages community participation and satisfies the self-esteem of the patients.